MACY’S IS GEARING UP for the holidays with a number of digital and in-person initiatives,
looking to attract digital audiences to
make purchases both online and in-stores.
The latest effort includes personalized
gift guides through Instagram carousels.
Instagram users that follow Macy’s can
answer questions about their friends’ in-
terests along with a price range to receive
Instant Gift Guide Carousels. Users can
swipe these carousels and then the last
slide will allow shoppers to add these
items to their cart. Shoppers can create
and save different carousels for each per-
son on their shopping list. The last frame
will be shoppable, so consumers can pur-
chase items featured.
The company is also bringing Instagram love to its stores, having created an
Instagram-ready experiential shop at the
Herald Square store in NYC with plenty
of selfie space.
Macy’s is also using virtual reality and
AI to help shoppers imagine everything
from how furniture will look in their living rooms to how lipstick will look with
their hairstyle. In-app AR will help shoppers exploring furniture virtually place
items in their homes to see how it will
look. AR virtual mirrors at 50 stores will
allow shoppers to try on makeup without
having to smudge their faces.
To bring e-commerce into the store,
MACY’S IS INSTAGRAM-READY THIS
HOLIDAY SEASON BY DIANNA DILWORTH