“I TRY TO HAVE AS MUCH TIME AS POSSIBLE IN A GIVEN DAY JUST
TO ALLOW MYSELF TO GET SUCKED INTO OTHER MEETINGS, AND
OTHER DISCUSSIONS.”—THE WEATHER CHANNEL CMO SCOT SAFON
From top: The Weather Channel mobile screen tells a story and builds in branding,
stats, and social components; Even a basic weather forecast provides opportunities to
segue a customer in to video and other programming content. PHOTOS COURTESY OF
THE WEATHER CHANNEL
