ADOBE
WWW.ADOBE.COM/MARKETING-CLOUD/CAMPAIGN.HTML
TRG Analyst Take: Adobe’s vision is
‘changing the world through digital experiences.’ Adobe Campaign is a comprehensive
solution for the orchestration, launch and measurement of personalized cross-channel marketing campaigns, that fuel meaningful customer
experiences. Adobe Campaign experienced
phenomenal growth in 2017, bringing on 200
new clients, sending 150 billion emails and
growing their revenue by 35 percent. Their cli-
ents are everychannel marketers, 67 percent
utilize three or more channels and almost a
quarter utilize six or more channels. Adobe Cam-
paign has demonstrated that they can effectively
scale and deliver valuable customer experiences
across every channel. While Campaign is part of
the larger Adobe Marketing and Experience
Clouds, it can also be deployed in a hybrid man-
ner where the data elements reside in the cus-
tomer’s data center or cloud, and the sending
and message assembly portions reside in Adobe’s
cloud. One area that impressed us was their
passion and ability to push the marketer to im-
prove the sophistication of their marketing ef-
forts. Adobe has hooks into the application al-
lowing them to understand how clients are
utilizing the tool. If the client is not using parts of
the application, then they provide playbook for
the customer success manager to have a conver-
sation with the client. This ensures that the mar-
keter iterates, identifies new objectives and
moves along the marketing maturity curve. The
solution makes excellent use of real time data
providing progressive profiling to address that
addresses the customer experience across every
channel. Their Sensei AI tool is a framework that
optimizes content tagging, dynamic content,
offer management and analytics. Marketers that
utilize Dreamweaver will love the ability to
launch email from within Dreamweaver. The
content is synched between the creative and
marketing clouds. We like their user interface
which is tremendously intuitive. Adobe Cam-
paign can easily tap into other parts of their
marketing cloud including their DMP and ana-
lytics. If you are utilizing other aspects of the
Adobe Experience Cloud you should give Adobe
Campaign strong consideration.
The Client Take: Adobe earned universally
high customer satisfaction marks in virtually
all areas that The Relevancy Group Measures.
They earned especially high scores in the areas
of Deliverability, Technical Services, Omnichannel Marketing, and Industry Expertise, but received exemplary scores across the board. Customers we spoke with had high praise for the
Adobe technical teams and remarked that “
implementation has been a ten out of ten,” and
that “there’s never been a time that we haven’t
been able to find a quick solution to any [imple-mentation] issues.” One potential driver of those
positive customer experiences is a training/on-boarding program that customer report as being
“extremely helpful.” Customers also expressed
